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Search Engine Optimization (SEO)
SEO is the acronym for "search engine optimization. Every site that is built by Berzirk Designs is based around the basics which include a search engine friendly site and the fundamentals of keyword research. Find out who you want to target and how you want to be found.

It has been brought up so many times that we must now be the first to bring it up. That subject is #1 Ranking. No company that provides SEO can guarantee the number one ranking on Google or Yahoo! However, that same company who says they can guarantee the number one slot on Google within two months will gladly take your money and when it comes around to delivering that number one ranking it never happens. Like the old saying goes, "don't believe everything you hear".

The most important thing to remember with SEO is that it takes time and patience. It is not just about top rankings in a search engine yet a targeted traffic or demographic. Be specific about what keywords are used. Have a goal in mind when it comes to establishing SEO principles by knowing who you want to target and how you want to be found.

SEO Tips:
1. META TAGS - Since the Meta Keyword Tag has been abused so much try not to stress about it. Google, Yahoo and many other large Search Engines now ignore the meta tags. Insert some of the keywords that you feel are most important and move on the the next step.

2. KEYWORD DENSITY - All businesses have at least one specific keyword that they want to use in order to be found. Pick that word and use it as often as possible in the site but don't drive it into the ground. Try to make the flow as natural as possible. If there is a key phrase then use it naturally and break the words up in the key phrase. For example: "Computer Repair" Place the phrase multiple times throughout the website and insert the words individually in other sentences. Be careful not to overdo it though because Google will penalize you for what is called, "keyword stuffing". Just remember to keep it natural.

3. PHRASE PER PAGE - If there is a specific phrase on a page that you want the targeted traffic to find then optimize that page only for that phrase. For Example: "Computer Repair" Ensure that the phrase computer repair comes up a minimal number of times on other pages compared to the page you want to optimize. If able try to keep that word away from all other pages.

4. PAGE OPTIMIZATION - Once you have optimized a page changing the titles and other elements leave it alone! Be patient and watch the rankings to see if what you changed made a difference. See if by searching specific keywords or phrases has helped your targeted traffic to find you. This is the most difficult part of SEO. It can take up to a month or longer before you will see the changes occur in Search Engines.

5. SITEMAPS - This is constantly missed when optimizing a website for specific content, keywords and phrases. A sitemap is not just there for everyone to see all the links on the website. It is a good way to allow the search engine spiders to find you. This allows data to be found more efficiently.

If you have gained enough knowledge about SEO then you are among the millions of website owners that we in the industry now call dangerous. At one time or another we have all read through forums and websites until our faces turn blue and we have become overwhelmed with information. A lot of the time it is actually bad information and not only have the results been other than what we wanted but sometimes catastrophic.

Berzirk Designs will provide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services in order to produce top rankings. It is our mission to ensure your potential customers can find you.
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